About Me
Hi, I’m Lucy. I’m an experienced SEO with a long career excelling in the execution of high-level, commercially-focused SEO campaigns, as well as team leadership and management.
I’m also a musician, hiker, reader, budget traveller, language learner, crafter, and dedicated cat mother – in case you were wondering.
Experience
2023 – 2024: Head of SEO Operations at Journey Further
- In this role I line managed 2 team leaders and planned monthly capacity for a team of 24 specialists and over 50 clients.
- Strategic role planning for and preventing client churn and supporting team development.
- Involved in new business pitches, and supporting teams on key strategic accounts as well as leading the SEO strategy on Virgin Money & Safestyle Windows.
2022 – 2023: SEO Manager at Journey Further
- Taking on line-management responsibilities for 3 team members and leading our Grad Scheme on top of client support.
2021 – 2022: Senior SEO Analyst at Journey Further
- Senior strategic lead on larger accounts & more involved with cross channel integration Clients including Virgin Money, Safestyle Windows, Villa Plus SEO
2020 – 2021: Analyst at Journey Further
- Strategic SEO lead with focus on content & technical SEO & PR link analysis Clients including Contiki, Planday, Sanctuary Bathrooms.
2019 – 2020: SEO Strategist at Edit – Kin + Carta
- Strategic SEO lead with focus on content & technical SEO Clients including Vue Cinemas, The Bank of Montreal, The Hospital Group & Confused.com
2017 – 2019: Digital Marketing Executive at Optus Digital
2016 – 2017: SEO Associate at Moviepilot.com
2015 – 2016: SEO and Online Marketing Intern at Wayfair.co.uk
Education
- 2:1 BA German and History from King’s College London
- 2:1 (Equivalent) year abroad marks from Humboldt University Berlin
- A*AAC A Levels in English Literature, German, History, and Biology
- A*-A in 11 GCSEs
- Grade 8 ABRSM in Violin and Voice
Key Skills
Technical SEO, On-page & Off-page SEO
My strong background in agency SEO as well as my early in-house experience has led to a wide SEO knowledge and continued experience in the application of SEO theory into practice.
Commercially-led SEO Strategy
Creation of data and commercially-driven SEO strategies, harnessing technical SEO, content strategy, and digital PR and working with other marketing channels to drive the best results
Team Leadership & Development
Experienced people manager and leader of a large team of leading SEO experts. Able to inspire colleagues to up-skill and perform to the highest standards to prevent client churn & win new business.
Get in touch
If you’d like to get my help with your SEO needs or would like advice around team management and training, drop me a note. I’m passionate about SEO, and about people, so would be happy to discuss your needs and how I can help.